LAS VEGAS – January 10, 2012 – Samsung Electronics Australia today unveiled a commercialised Super OLED TV, a masterpiece that will be acclaimed by home entertainment and design enthusiasts alike. The 55-inch OLED will be produced from a single pane of glass and uses Samsung’s Super OLED technology to deliver exceptional picture quality and thinness.
It features vivid and true-to-life picture quality in both 2D and 3D, with significantly improved colour accuracy compared to conventional LED TVs. Since light output on the Super OLED is controlled on a pixel-to-pixel basis, some of the truest blacks and purest whites can be achieved. Further, the Samsung Super OLED offers response times over 1,000 times faster than LED, helping to eliminate motion blur even in the fastest-moving scenes.
Super OLED technology helps eliminate the need for a colour filter as the OLED pixel unit comprises self-emitting RGB sub-pixels laid directly on the display panel, each emitting its own light. The technology is also able to differentiate varying degrees of blacks and shadows, so that users can enjoy enhanced detail even in the darkest of scenes for the ultimate TV experience.
“As the industry leader – Samsung was first to market with LED in 2009, Full HD 3D in 2010, a HDTV-based apps store in 2010, as well as delivering Smart TV in 2011. Today, Samsung continues its commitment to innovation by launching the OLED TV category,”said Brad Wright, National Sales and Marketing Manager – AV at Samsung Electronics Australia. “The spectacular 55-inch Super OLED TV incorporates true-to-life picture quality, Smart Interaction, Samsung Apps, 3D functionality and multitasking into a stunningly thin form factor.”
Samsung’s Super OLED TV represents the culmination of Samsung’s latest engineering technologies, and marks a new era of minimalistic design. Super OLED technology features self-emitting RGB sub-pixels which do not require a backlight and weighs significantly less than a Samsung LED TV of the same size. The design of the Samsung Super OLED is an engineering feat that provides a breathtaking form factor that blends into virtually any environment.
When powered on – a bright, vibrant picture illuminates the screen from edge to edge. When turned off, the TV appears like a framed piece of luxurious floating glass; when hung on the wall, it more closely resembles a work of art than an electronic device.
Intuitive Controls and an HD Camera with Smart Interaction Technology**
Consumers can use Samsung’s new Smart Interaction technology to easily manage their TV experience. By using Voice Control, Motion Control and Face Recognition features to complement the remote control, users can turn the TV on or off, adjust the volume or activate selected apps through speech. They can also use voice to activate the search function in the web browser and “tell” the TV what they are searching for.
The Super OLED’s built-in HD camera recognises movement in the foreground to enable intuitive control, and two unidirectional array microphones recognise voice at an incredibly accurate rate. Noise cancellation technology helps to separate any background noise from the user’s commands.
Rich Content for Outstanding Entertainment**
The Samsung Super OLED TV is equipped with Samsung’s new dual core processor, which allows users to run multiple apps simultaneously for a faster, uninterrupted experience, as well as a smoother web browsing experience as compared to some Samsung LED TVs.
The Super OLED TV also offers the latest improvements to Smart Hub, Samsung’s integrated destination for access to various types of content from a single screen. The interface has been updated for easy navigation and fast performance. With a new tabbed web browser, users can conveniently open multiple pages at a time for an enhanced web experience.
To help bring the family back together in the living room, Samsung is launching several signature services that help redefine what the TV can do for consumers. Samsung is adding to its connected ecosystem with three new signature services for Smart TV:
Samsung Apps is an industry leading TV apps platform. Popular Australian apps include BigPond Movies, ABC iView, BBC and AFL/NRL game analysers. In 2012, Samsung will launch new Video-On-Demand services and catch-up services with local and rich content such as Yahoo plus 7 services.
Samsung’s AllShareTM Play offers a seamless way for users to access, manage and share content through cloud storage and access that content on supported Samsung smartphones, tablets, cameras, computers or TVs, regardless of their location.
Pricing and Availability
Availability and pricing of the Samsung 55” Super OLED TV will be confirmed closer to the Australian launch date.