General News

Samsung Pushes the Envelope at the 2010 Samsung Mobile AFI Awards

SYDNEY, Australia – December 07, 2010 – Samsung Electronics Australia is proud to be the presenting partner of the 2010 Samsung Mobile AFI Awards this Saturday 11th December at Melbourne’s Regent Theatre. The awards ceremony sees the finest local film and television talent honoured at this prestigious annual event.

The star of the show, however, is set to be Samsung’s new 7-inch mobile tablet device, the Samsung GALAXY Tab. In a first at an awards ceremony, the winner of the Samsung Mobile AFI Award for Best Film will be revealed not by a traditional envelope opening, but by a virtual envelope opening on a Samsung GALAXY Tab. Nominated films include Animal Kingdom, Beneath Hill 60, Bran Nue Dae, Bright Star, The Tree and Tomorrow When The War Began. Developed especially for the event, the unique app gives a taste of what the future of awards ceremonies might look like!

The evening will be rounded off with an exclusive VIP after party, hosted at the Samsung GALAXY STAR BAR, to celebrate the year’s achievements in style. Guests will be able to order bespoke cocktails from the comfort of a private booth via a Samsung GALAXY Tab and settle in for a night of entertainment. The star-studded guest list includes Deborah Mailman, Nick Giannopoulos, Kick Gurry, Sacha Horler, Fred Schepisi, Stephen Curry, Shane Jacobson and Academy Award-nominee, Willem Dafoe. Samsung’s brand ambassador, Simon Baker, is also in the running for an award – the AFI International Award for Best Actor for his work on the smash hit show, The Mentalist.

Tyler McGee, Vice President Telecommunications at Samsung Electronics Australia said, “We are proud to continue our support for the AFI Awards. Great Australian film and television is a way for us to escape, to be entertained and to stay informed. These attributes mirror what mobile technology has evolved to offer; keeping us updated on breaking news, offering on-the-go entertainment and allowing us to escape through music and video. Samsung’s leading mobile technology is not only a facilitator that keeps us connected with friends and family, but increasingly it provides a medium through which we can enjoy rich multimedia content at any time and in any place.”

Chat with Awards host, Shane Jacobson, on a Samsung GALAXY Tab
In the lead up to the ceremony, Samsung is offering one lucky person the opportunity to not only win a Samsung GALAXY Tab, but to also enjoy a live chat with the 2010 Samsung Mobile AFI Awards host, Shane Jacobson, via their new tablet. Click here to visit the website for entry information!

About the Samsung GALAXY Tab
The Samsung GALAXY Tab brings together all of Samsung’s leading innovations to provide users with more capabilities whilst on the move. Users are able to experience PC-like web-browsing and enjoy all forms of multimedia content on the perfectly sized 7-inch display, wherever they go. In addition, users can communicate via e-mail, voice and video call, SMS/MMS or social networks all on the tablet.

Powered by Google’s Android operating system, the Samsung GALAXY Tab is the first of the company’s tablet devices, representing a new category of mobile products for Samsung.